So your considering advertising on Facebook? It all seems a bit new and your not sure if advertising on the platform is right for your business – after all, you don’t think your business fits the mould of the sort of business that can get business from Facebook. But consider this – just about every person in the country has some interaction with the platform at least on a weekly basis – most people are on there daily. This includes the CEO of the company you would love to approach with a deal, and the product buyer who works for your local supermarket and especially the end consumer in any demographic between 14 and 65 years of age. That is alot of people.
So selling to these people on Facebook should be easy right? Well – it can be, but you need to have a well thought out strategy of researching your audience, targeting your advertising to get their attention and enticing them with an irresistible offer. All possible with the right advice and guidance.
When you are planning your course of action it is a good idea to look to other businesses who have utilised Facebook Advertising and gotten the kind of results you would like to achieve.To give you some inspiration and motivation with your Facebook Advertising strategy here are some examples of big businesses who have reported outstanding success with their Facebook marketing advertising. Take a look, you might be surprised who’s on the list and the what they achieved;
Facebook Advertising Success Stories
Driving offline visits
The car manufacturer ran video ads alongside its TV ads to encourage its target audience in Japan to visit its dealerships.
10.6-point lift in intent
To visit dealerships among people who own a car worth less than 3 million Yen
In intent to visit dealerships among people considering buying a car in the next 3 years
In reaching the target audience of men and women age 25 and over
On the ball with mobile
The Australian telecommunications company used video ads on mobile to launch Premier League, a new premium sports content offering, achieving an 8-point lift in interest to sign up for the service.
in campaign awareness
In ad recall
lift in interest in signing up to Optus’ Premier League service
Winning at retargeting
The ecommerce brand used dynamic ads for the first time to promote its entire catalogue to website visitors, achieving 10X more sales year-on-year.
Increase in sales
Return in ad spend
new customers reached using Lookalike Audiences
increase in cost efficiency
There are plenty of easy tools available on Facebook to help you gain brand awareness and exposure for your business. However, if you are considering stepping it up and making the most of all the technical features available within Facebook advertising – consider getting some professional advice.
Hayley has 3 1/2 years experience working with Facebook Business Pages and Facebook Advertising. She is currently a member of the Eight Loop Social Facebook Mastermind Group, the closed group Facebook Ads that convert and Facebook Ad Hacks. She has also received her Facebook Blue Print Certification for Facebook Advertising, AB Split Testing, Using Reach Ads and Facebook Pixel Installation. She has worked predominantly with Professional Services, but has had successful results with ads for appliance sales and driving sales to stores.