Show Your Customers the Real You!….with Online Marketing

Show Your Customers the Real You!….with Online Marketing

Online Marketing is a must for businesses to stay relevant and stand out from the crowd. William R. Hearst of Hearst Communications said “If you make a product good enough… the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.”

Online marketing, or digital marketing, is a very powerful medium of advertising. It targets the correct audience and promotes your business to these people. The tools available for online marketing, combined with a great authentic brand message, will make a winning combination.

Effective online marketing allows businesses to utilise strategies that have lower costs than traditional advertising. This means your online advertising will maximise your sales potential and achieve a higher return on investment (profit). You expose your brand to the right people at a much lower cost than ever before.

Types of online media

There are various types of online media to consider, these include:

  • Social Media Advertising (Facebook, Twitter, Pinterest, Linkedin)
  • Search Engine Optimization (SEO);
  • Blogging, Email or Newsletter Marketing;
  • Pay per Click (PPC);
  • Affiliate Marketing;
  • Banner Advertising;
  • Rich media ads (interactive media such as online video directories);
  • Online classified advertising; and
  • Advertising networks.

The right online marketing strategy can produce amazing results and prove your investment to be worthwhile. This is made possible by accurate reporting and testing that directs the right traffic to your brand, which ultimately will result in more sales and sign-ups for your business.

However, being spoilt for choice with online marketing avenues to invest in can be a daunting task for any business owner to decide on.

How do you choose?

How do you choose which online marketing type best suits the unique needs of promoting your brand?

“With my 20 years’ experience in design/media and marketing, I have learned to develop concepts, strategies and designs that, combined with the latest technologies, deliver high performing marketing strategies with a quick turnaround.” ~ Hayley Jane Marketing

If you would like to discuss Online Marketing options for your brand, you can book a call with Hayley from Hayley Jane Marketing by clicking on the link:


Oran Park Digital Marketing Workshop

Oran Park Digital Marketing Workshop

Identifying a need for Digital Marketing Training in Oran Park

A few months ago I travelled to Sydney to attend a Digital Marketing Workshop. I was surprised by how many business owners attended and were keen to learn how to do Digital Marketing for their own businesses. This got me thinking about the businesses that I network with and how useful it would be to run a workshop for Digital Marketing Oran Park. Many of the business owners in Oran Park, Camden, Narellan and Campbelltown were in the same boat as the city workshop. However, I knew there was no way these business owners would travel to Sydney and attend a workshop on Digital Marketing. My brain got to work thinking and planning on how I could bring this knowledge to the local business owners.

The Beginning of the Digital Marketing Oran Park Workshop

This was the beginning of The Digital Marketing Oran Park Workshop. When I was planning the workshop I thought really hard about the questions my clients asked me and the problems they had. The goal of the workshop was to solve some of these problems and answer some of their questions. As a marketer, I can do the Digital Marketing work for them – but many of the businesses in my network, are small businesses or start ups on a small budget. In order to solve their problems, I needed to provide solutions on a tight budget. I chose subjects that would give the attendees a foundation to be able to perform their own DIY Digital Marketing.

This was the plan;

1. Educate attendees on what Digital Marketing tools can benefit their business,

2. Inform them on how they work and,

3. Show them how they can do some of their own Digital Marketing

Following this plan would allow business owners to make a start on their own Digital Marketing and keep within a tight budget.

Understanding Branding

I wanted to give business owners a broad understanding of the essentials of Marketing. Therefore, I thought it best to start from the beginning, which is Branding. Knowing your business message and communicating this with a brand is essential for successful marketing.

To help understand branding we covered;

  • The foundations of branding and staying true to their brand,
  • What is a brand exactly and,
  • How branding impacts your marketing.

The presenter on this topic was Elisha from Evoke Visual Creations. The group exercises and checklists identified many gaps in the branding of the attendees. Many had not even thought about it the message their current branding was communicating.

The topic was very well received and many of the attendees found at least one way of improving their brand.

SEO or Search Engine Optimisation

For the next topic, I wanted to educate businesses on SEO. The acronym is used a lot these days – but I knew many did not know what it meant or how it worked. I also knew that many business owners were being approached by SEO companies to sign them up to SEO plans. My goal here was to teach businesses;

My goal here was to teach businesses;

  1. What is SEO?
  2. How does SEO work?
  3. What do the SEO companies charge for? and what are they actually doing?

Matt from MRK Developments presented this topic. He is an experienced Web Developer and SEO specialist. His extensive experience in presenting for the Australia Post National Digital Literacy program and would be a great asset to the event.

On the day his presentation was amazing and he turned what is normally a dry and boring topic, into an entertaining and comical lesson. I was even taking notes myself, on the latest tools from Google and have since implemented some of the DIY SEO techniques he taught during the event. The presentation also cleared up some of the misconceptions around SEO.

Facebook Advertising

For the final topic, I was to present. I wanted to teach businesses how to utilise the Facebook advertising platform to market their own business.

When it comes to Facebook advertising there are a few home truths that need to be addressed first, including giving small businesses realistic expectations. Social Media Marketing is a valuable form of Digital Marketing and definitely needs to be considered as part of the overall strategy. It is fantastic for branding and generating interest, but you need to ensure you have a good content strategy to see great results.

In this topic we addressed;

  1. How to choose engaging content,
  2. What results to expect from Social Media Marketing,
  3. How to use the Facebook Adverts Manager platform,
  4. A demonstration on setting up advertising campaigns and
  5. Assessing reports.

With Facebook being so popular at the moment, I received plenty of questions. There was definitely a lot to learn. But most people seemed really pumped and could not wait to get back to business and start implementing what they had learned.

Thanks to everyone who attended the workshop. We appreciated the fantastic feedback we received and can’t wait for the next one.

Due to the popularity of this workshop, Hayley Jane Marketing, Evoke Visual Creations and MRK Developments are running another workshop.

The  Workshop is scheduled for:

Wednesday 27th September,  9.30am – 12.30pm

Oran Park Smart Work Hub, Oran Park Podium

The Digital Marketing Oran Park Workshop is a must for any Small Business Owner who would like to learn how to market their business online.

Save 50% on Early Bird tickets if you purchase before the 20th September 2017.

Click the button below to secure your tickets

Our Contacts

Call now to contact Hayley Jane Marketing to discuss a tailored marketing strategy to suit your business.

1800 429 539

Oran Park Smart Work Hub

Level 2 Oran Park Podium 351, Oran Park Dr, Oran Park NSW 2570