Online Marketing is a must for businesses to stay relevant and stand out from the crowd. William R. Hearst of Hearst Communications said “If you make a product good enough… the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.”
Online marketing, or digital marketing, is a very powerful medium of advertising. It targets the correct audience and promotes your business to these people. The tools available for online marketing, combined with a great authentic brand message, will make a winning combination.
Effective online marketing allows businesses to utilise strategies that have lower costs than traditional advertising. This means your online advertising will maximise your sales potential and achieve a higher return on investment (profit). You expose your brand to the right people at a much lower cost than ever before.
Types of online media
There are various types of online media to consider, these include:
- Social Media Advertising (Facebook, Twitter, Pinterest, Linkedin)
- Search Engine Optimization (SEO);
- Blogging, Email or Newsletter Marketing;
- Pay per Click (PPC);
- Affiliate Marketing;
- Banner Advertising;
- Rich media ads (interactive media such as online video directories);
- Online classified advertising; and
- Advertising networks.
The right online marketing strategy can produce amazing results and prove your investment to be worthwhile. This is made possible by accurate reporting and testing that directs the right traffic to your brand, which ultimately will result in more sales and sign-ups for your business.
However, being spoilt for choice with online marketing avenues to invest in can be a daunting task for any business owner to decide on.
How do you choose?
How do you choose which online marketing type best suits the unique needs of promoting your brand?
“With my 20 years’ experience in design/media and marketing, I have learned to develop concepts, strategies and designs that, combined with the latest technologies, deliver high performing marketing strategies with a quick turnaround.” ~ Hayley Jane Marketing
If you would like to discuss Online Marketing options for your brand, you can book a call with Hayley from Hayley Jane Marketing by clicking on the link: