Identifying a need for Digital Marketing Training in Oran Park
A few months ago I travelled to Sydney to attend a Digital Marketing Workshop. I was surprised by how many business owners attended and were keen to learn how to do Digital Marketing for their own businesses. This got me thinking about the businesses that I network with and how useful it would be to run a workshop for Digital Marketing Oran Park. Many of the business owners in Oran Park, Camden, Narellan and Campbelltown were in the same boat as the city workshop. However, I knew there was no way these business owners would travel to Sydney and attend a workshop on Digital Marketing. My brain got to work thinking and planning on how I could bring this knowledge to the local business owners.
The Beginning of the Digital Marketing Oran Park Workshop
This was the beginning of The Digital Marketing Oran Park Workshop. When I was planning the workshop I thought really hard about the questions my clients asked me and the problems they had. The goal of the workshop was to solve some of these problems and answer some of their questions. As a marketer, I can do the Digital Marketing work for them – but many of the businesses in my network, are small businesses or start ups on a small budget. In order to solve their problems, I needed to provide solutions on a tight budget. I chose subjects that would give the attendees a foundation to be able to perform their own DIY Digital Marketing.
This was the plan;
1. Educate attendees on what Digital Marketing tools can benefit their business,
2. Inform them on how they work and,
3. Show them how they can do some of their own Digital Marketing
Following this plan would allow business owners to make a start on their own Digital Marketing and keep within a tight budget.
I wanted to give business owners a broad understanding of the essentials of Marketing. Therefore, I thought it best to start from the beginning, which is Branding. Knowing your business message and communicating this with a brand is essential for successful marketing.
To help understand branding we covered;
- The foundations of branding and staying true to their brand,
- What is a brand exactly and,
- How branding impacts your marketing.
The presenter on this topic was Elisha from Evoke Visual Creations. The group exercises and checklists identified many gaps in the branding of the attendees. Many had not even thought about it the message their current branding was communicating.
The topic was very well received and many of the attendees found at least one way of improving their brand.
SEO or Search Engine Optimisation
For the next topic, I wanted to educate businesses on SEO. The acronym is used a lot these days – but I knew many did not know what it meant or how it worked. I also knew that many business owners were being approached by SEO companies to sign them up to SEO plans. My goal here was to teach businesses;
My goal here was to teach businesses;
- What is SEO?
- How does SEO work?
- What do the SEO companies charge for? and what are they actually doing?
Matt from MRK Developments presented this topic. He is an experienced Web Developer and SEO specialist. His extensive experience in presenting for the Australia Post National Digital Literacy program and would be a great asset to the event.
On the day his presentation was amazing and he turned what is normally a dry and boring topic, into an entertaining and comical lesson. I was even taking notes myself, on the latest tools from Google and have since implemented some of the DIY SEO techniques he taught during the event. The presentation also cleared up some of the misconceptions around SEO.
For the final topic, I was to present. I wanted to teach businesses how to utilise the Facebook advertising platform to market their own business.
When it comes to Facebook advertising there are a few home truths that need to be addressed first, including giving small businesses realistic expectations. Social Media Marketing is a valuable form of Digital Marketing and definitely needs to be considered as part of the overall strategy. It is fantastic for branding and generating interest, but you need to ensure you have a good content strategy to see great results.
In this topic we addressed;
- How to choose engaging content,
- What results to expect from Social Media Marketing,
- How to use the Facebook Adverts Manager platform,
- A demonstration on setting up advertising campaigns and
- Assessing reports.
With Facebook being so popular at the moment, I received plenty of questions. There was definitely a lot to learn. But most people seemed really pumped and could not wait to get back to business and start implementing what they had learned.
Thanks to everyone who attended the workshop. We appreciated the fantastic feedback we received and can’t wait for the next one.
Due to the popularity of this workshop, Hayley Jane Marketing, Evoke Visual Creations and MRK Developments are running another workshop.
The Workshop is scheduled for:
Wednesday 27th September, 9.30am – 12.30pm
Oran Park Smart Work Hub, Oran Park Podium
The Digital Marketing Oran Park Workshop is a must for any Small Business Owner who would like to learn how to market their business online.
Save 50% on Early Bird tickets if you purchase before the 20th September 2017.
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Call now to contact Hayley Jane Marketing to discuss a tailored marketing strategy to suit your business.
1800 429 539
Oran Park Smart Work Hub
Level 2 Oran Park Podium 351, Oran Park Dr, Oran Park NSW 2570