Instagram Stories is making HUGE strides now and they add an extra level of appeal to your intended followers. Here is what you need to know!
Instagram Stories is located at the top of user’s search feed and is a place where you place an image – or series of images – that is uploaded for a period of 24 hours.
Once uploaded, you can add as a Highlight to your Insta business page and it will appear underneath your profile bio and above your feed.
This separation between Stories and your Insta feed is so you can promote stand-out content you want to be seen, without adding it to your grid’s feed – these include in-the-moment images or video and raw content.
We recommend you set Instagram Stories up so that you can archive the Story. Ensure you keep the Story live for the 24-hour period without deleting it.
- create text-only stories that have all the info in it that you want to drive followers to (example GaryVee below)
- repost other user’s Instagram Stories when they’ve tagged you.
Play with the fonts, highlights and backgrounds using the “Type” mode and get a feel for what you like and will resonate with others.
For consistency, we recommend you use your brand colours throughout your Stories.
By being strategic with your Instagram Stories, it means that you can leverage engagement with Instagram users to:
- grow your [genuine] followers list
- drive more traffic to your website
- drive more traffic to your blog
- encourage your newsletter sign-ups
- encourage sales.
However, there are some limitations with Instagram Stories, like:
Only verified Instagram accounts are able to add a link to their Story; you can see the links to stories in verified accounts by clicking on the ‘See More’ button at the bottom of the screen and tap to view the link inside the App.
Therefore, if you want to make reference to a link and your account is unverified, we recommend you “word” that link with text on the image itself.
If you want to tag your business or other people on your Story, click on the ‘A’ at the top of the screen when recording or posting and type “@” followed by your or their username.
Insta will then automatically link that username to your profile in the story, creating a clickable link that people can use.
Head over to some of the Instagram profiles you follow – preferably ones with a huge number of followers – to check out Instagram Stories and get a feel for how it looks and how it works.
No doubt you will be inspired to come up with your own Instagram Stories for your business page.