Does a Business need SEO and Google Ads?
The difference between SEO and Google Ads
SEO, Keywords and Google Ads Quality Score
So why bother using both SEO and Google Ads?
So to answer the question “Does a business need SEO and Google Ads?”
It is not essential to do both, but doing both will get you better results with a lower cost for Google Ads and more website visitors quickly.
- If you are using an SEO agency, you will typically pay all costs to them. They should give you a report every month with the SEO work they have completed.
- SEO can take some time to see results. SEO is generally a long-term strategy.
- Use Google Keyword Planner to check keywords people are searching for related to your business.
- Choose a specific keyword that you would like to target and create content around the keyword
- Include the keyword in the website URL, the H1 Heading and an H2 Heading.
- Include the keyword in the first paragraph, be careful not to stuff the keyword too many times in the written content.
- Create a content with over 500 words with an image and name the image with the keyword
- Make sure your website is connected to Google search console.
- Check Google Search Console after 1 month to see how your content is ranking in Google search engines.
- Keep improving and adding more content to your articles
- Try and share a link to your website on as many social media platforms, industry related forums as you can for a backlink strategy. If you create really good educational content people will be more likely to share it on their website.
- Create Youtube videos based on your written content and link to it from your website.
Google Ads (PPC) Checklist
- When you are using an agency to monitor your Google Ads, you will typically pay an agency fee and pay your Google Ads costs directly to Google
- Before you start advertising. Make sure you or your agency has used Google Keyword planner to find keywords related to your industry.
- Check the content on your website contains the Keywords you plan to pay to rank for.
- Ensure the content on your web pages is helpful and relates to your PPC ads
- Try to include images related to the keyword you are paying for on the web (landing) page your ads are directing to.
- Start with a smaller budget and follow improve the results over 3 months, then when you’re ads are performing well and your Google Ads Quality score is high, increase the budget.
- Check when new keywords are added and keep adding new content with the keywords to your website.
Hayley has spent a majority of the last decade creating marketing campaigns for small and medium businesses. As a Google partner Hayley is certified by Google for Google Ads search campaigns. If you have any questions about this article please email firstname.lastname@example.org