Internet marketing, also known as Online Marketing, is quite broad and covers quite a few things. It covers items such as brand promotion, sales, and traffic through email marketing and social media activities. There are so many ways that a business can promote their services online for more traffic, leads, customers and sales. This article provides you with some tips that can help you with your social media activities.
Talk directly to your customers
If your website talks about you and your business, your “viewer” is likely to lose interest quickly and move on. Make sure your website speaks to the customer as if they were standing in front of you. Know their pain points and outline benefits of your services or product. Let them know it can help them, and you are more likely to increase your sales.
Offer coupon codes and discounts sparingly
If you are constantly having a sale, people will become apathetic about it. You want to offer enough discounts that people are attracted, but not so often that they expect it. It’s a fine line that can mean a great deal to the success of your business.
Make sure your content is interesting and unique
People constantly want to see something they haven’t seen yet, and providing that is a great way to increase your marketing. If your audience is expecting to learn something, you should be more than willing to teach. Otherwise, your fans may find somewhere else.
Sharing your knowledge of online marketing with people does not hurt you in the slightest. In fact, it will only boost your profile if you’re willing to provide other newbies with some tips and advice to help them succeed in their campaigns. You won’t want to draw up the entire blueprint, but you can provide some basics.
There is nothing wrong with asking users if they would put a review on your Facebook page, your website or another platform. Your website should allow you the option to set things processes up so that users will get a message after they make an online purchase that would thank them for their business and ask them to write about their experiences online.
Use videos to gain a greater influence online
Promoting your business through videos is becoming very popular, as it is a more engaging method of getting in front of your audience and getting your message across.
Make sure when promoting yourself on social media, that you use relevant hashtags for Facebook and Instagram – for discoverability and where possible, use meta tags that will be picked up by discoverable by search engines like Google.
Again, online marketing is a very broad subject that covers a range of platforms for promoting your business, and a lot of knowledge to ensure that you are getting in front of your audience and new customers.
One thing to remember is to always be true to yourself!
If you have any questions about online marketing activities and how your business can benefit from engaging with social media, you can book a call with Hayley of Hayley Jane Marketing & Design on 1800 429 539 or schedule a time using this link.