Advertising with Instagram Stories

Advertising with Instagram Stories

Following our recent post on Instagram Stories, we now cover-off on advertising with Instagram Stories for your products and/or services.

Instagram is rising in prominence for all ages, more so since Facebook Privacy issues, but also because it is easy to use.

Take for instance my mother, 63 years old and creating an Instagram account – getting right into it. Definitely a sign that the social media platform is becoming mainstream and not for one generation.

It’s no surprise then that advertising is taking off on Instagram (standard image and post) since introduction earlier this year and that advertising with Instagram Stories is now on the rise.

Courtesy: Sproutsocial.com

 

 

 

 

 

 

 

Image credit: sproutsocial.com

As you recall, Instagram Stories involves creating and uploading an image for highlighting on user feeds against your Instagram business profile for a period of 24 hours.

What you can do, is leverage those Instagram Stories by advertising your business to your followers and other Instagram users.

To advertise, we recommend you strategically plan out the Instagram Stories (just like you would with any other social media platform) and create the image and caption to engage your audience and make them want to work with you or buy your products.

Instagram Stories Ads cover full-screen and vertically on your phone or tablet.

You can target your advertising by reach, video views, traffic, conversions, app installs and brand awareness; with ad performance viewable within your profile’s insights on your phone.

You have the ability to view more in-depth metrics by connecting your Instagram account with your Facebook Ads Manager {insert link} and Power Editor account statistics on reach, impression and video statics.

Did you know?

More than 50% of Instagram business accounts create Instagram Stories in a month and that 60% of those have sound; video is already enticing, adding sounding makes it even more so.

What you need to be clear on with your advertising is ensuring you have the right call-to-action (CTA). What is your intention of the story and what do you want that user to do?

You want to make it easy and quick for the user to make a decision and take action by easily promoting your content and directing them on what to do.

Ensure you captivate within the very first second to stand-out from the other stories, make your brand name visible, enhance your images with enticing wording, add music to help resonate.

An example of an advertising with Instagram Stories is the ad by Virgin Holidays (USA) promoting Las Vegas and you can see that it is an ad by the “Sponsored” word.

Virgin Holidays sponsored Instagram Stories ad

 

 

 

 

 

 

 

 

 

 

 

 

We recommend you go to your Instagram account and look at the Instagram Stories feed, which will show Stories for users you follow – as well as advertising. Have a look at the advertising Stories to see how others use it for image and video.

What do you like, what don’t you like? Does it make you want to take action?

Use Instagram Stories to drive brand/product awareness, sales/special events, engage in conversation, retarget customers.

If you are a product-based business, you can advertise by highlighting a new product or a sale – using an appropriate CTA.

If you are a service-based business, you can advertise a free-download (e-book, checklist) or a webinar – something that topical that will be of interest to your audience – and use the most appropriate CTA.

“We saw a double-digit point increase in advert recall from our experiences in the Airbnb campaign that further justifies our investment in adverts within stories as they have had a measurable impact for us.

Our ability to apply existing targeting and measurement in an experience to reach the right audience, in the right mindset, with the right story at scale has allowed us to achieve the results we were hoping for in a partnership with Instagram.”

Eric Toda, Global Head of Social Marketing and Content, Airbnb (one of the first businesses to test Instagram Stories advertising)

Finally, you don’t need to be a global brand to be recognised and have growth. Rather, You just need to know the right formula to help you gain exposure and convert into leads and sales.

Current specifications for video:

  • Resolution: 1080 x 1920 (min resolution: 600 x 1067)
  • Aspect ratio: 9:16
  • Maximum file size: 4GB
  • Format: .MP4 or .MOV
  • Video length (max): 15 seconds

Rather than doing it on your own; discover more about advertising with Instagram Stories, contact our team at hello@hayleyjanemarketing.com or call us on 1800 429 539.

Instagram Stories – What You Need To Know

Instagram Stories – What You Need To Know

Instagram Stories is making HUGE strides now and they add an extra level of appeal to your intended followers. Here is what you need to know!

Instagram Stories is located at the top of user’s search feed and is a place where you place an image – or series of images – that is uploaded for a period of 24 hours.

Once uploaded, you can add as a Highlight to your Insta business page and it will appear underneath your profile bio and above your feed.

This separation between Stories and your Insta feed is so you can promote stand-out content you want to be seen, without adding it to your grid’s feed – these include in-the-moment images or video and raw content.

Alex Beadon Instagram Stories

We recommend you set Instagram Stories up so that you can archive the Story. Ensure you keep the Story live for the 24-hour period without deleting it.

You can:

  • create text-only stories that have all the info in it that you want to drive followers to (example GaryVee below)
  • repost other user’s Instagram Stories when they’ve tagged you.

Gary Vaynerchuck Instagram Stories

Play with the fonts, highlights and backgrounds using the “Type” mode and get a feel for what you like and will resonate with others.

For consistency, we recommend you use your brand colours throughout your Stories.

By being strategic with your Instagram Stories, it means that you can leverage engagement with Instagram users to:

  • grow your [genuine] followers list
  • drive more traffic to your website
  • drive more traffic to your blog
  • encourage your newsletter sign-ups
  • encourage sales.

However, there are some limitations with Instagram Stories, like:

Only verified Instagram accounts are able to add a link to their Story; you can see the links to stories in verified accounts by clicking on the ‘See More’ button at the bottom of the screen and tap to view the link inside the App.

Therefore, if you want to make reference to a link and your account is unverified, we recommend you “word” that link with text on the image itself.

If you want to tag your business or other people on your Story, click on the ‘A’ at the top of the screen when recording or posting and type “@” followed by your or their username.
Insta will then automatically link that username to your profile in the story, creating a clickable link that people can use.

Head over to some of the Instagram profiles you follow – preferably ones with a huge number of followers – to check out Instagram Stories and get a feel for how it looks and how it works.

No doubt you will be inspired to come up with your own Instagram Stories for your business page.

Bonus tip: once you have the hang of using Instagram Stories, you may like to take advantage of Instagram Stories Ads. A new way to advertise!

To discover more about Instagram Stories in business, contact our team at hello@hayleyjanemarketing.com or call us on 1800 429 539.