Instagram Stories – What You Need To Know

Instagram Stories – What You Need To Know

Instagram Stories is making HUGE strides now and they add an extra level of appeal to your intended followers. Here is what you need to know!

Instagram Stories is located at the top of user’s search feed and is a place where you place an image – or series of images – that is uploaded for a period of 24 hours.

Once uploaded, you can add as a Highlight to your Insta business page and it will appear underneath your profile bio and above your feed.

This separation between Stories and your Insta feed is so you can promote stand-out content you want to be seen, without adding it to your grid’s feed – these include in-the-moment images or video and raw content.

Alex Beadon Instagram Stories

We recommend you set Instagram Stories up so that you can archive the Story. Ensure you keep the Story live for the 24-hour period without deleting it.

You can:

  • create text-only stories that have all the info in it that you want to drive followers to (example GaryVee below)
  • repost other user’s Instagram Stories when they’ve tagged you.

Gary Vaynerchuck Instagram Stories

Play with the fonts, highlights and backgrounds using the “Type” mode and get a feel for what you like and will resonate with others.

For consistency, we recommend you use your brand colours throughout your Stories.

By being strategic with your Instagram Stories, it means that you can leverage engagement with Instagram users to:

  • grow your [genuine] followers list
  • drive more traffic to your website
  • drive more traffic to your blog
  • encourage your newsletter sign-ups
  • encourage sales.

However, there are some limitations with Instagram Stories, like:

Only verified Instagram accounts are able to add a link to their Story; you can see the links to stories in verified accounts by clicking on the ‘See More’ button at the bottom of the screen and tap to view the link inside the App.

Therefore, if you want to make reference to a link and your account is unverified, we recommend you “word” that link with text on the image itself.

If you want to tag your business or other people on your Story, click on the ‘A’ at the top of the screen when recording or posting and type “@” followed by your or their username.
Insta will then automatically link that username to your profile in the story, creating a clickable link that people can use.

Head over to some of the Instagram profiles you follow – preferably ones with a huge number of followers – to check out Instagram Stories and get a feel for how it looks and how it works.

No doubt you will be inspired to come up with your own Instagram Stories for your business page.

Bonus tip: once you have the hang of using Instagram Stories, you may like to take advantage of Instagram Stories Ads. A new way to advertise!

To discover more about Instagram Stories in business, contact our team at hello@hayleyjanemarketing.com or call us on 1800 429 539.

Big Slump in Social Media Presence

Big Slump in Social Media Presence

When it comes to social media marketing strategies to improve your business’ presence and generate more sales, social media marketing has become the best medium used by many businesses in recent years.  

However, recent changes by social media platforms – think Facebook, means you are going to experience big slumps and need to counteract that drop in other areas.

For a lot of businesses, having social media accounts does not change the way their sales marketing performs nor does their company gain better online visibility. Why?

Social media is supposed to be the most powerful business tool that most companies use to gain more sales and online presence. What must be the reasons why your social media marketing efforts are still not giving you the results you have desired?

There are many reasons – some in your control; some not in your control.

Why social media changes are out of your control

Mark Zuckerberg announced earlier this year that Facebook is changing its algorithm to go back to its original roots and make it more valuable for personal interaction rather than being filled with business activity.

This highlights to us that we don’t have ownership over our accounts on these types of social media platforms; therefore we have no control as to how visible we are.

Think about it.

There are 2 billion users on Facebook (not to mention the number of business pages and groups). It’s a tough market to break into – even if you are targeting your ideal audience.

Tip: Always stay on top of the platforms and databases you use in business so that you know when changes are going to happen and how it directly affects you.

Learn more about what the Facebook newsfeed changes mean for your business.

Counteract with strategies within your control

Too often, especially for solopreneurs and SME’s, businesses are unsure as to how they should strategise their online marketing. This results in businesses:

  • being unsure as to how to promote their presence,
  • suffer a loss of visibility, and most likely,
  • a loss of lead generation for sales.

If your business is struggling with social media, it may be:

  • the strategies you are using are not properly planned, or
  • you don’t have a plan at all.

Either way, it is hurting your bottom line.

Tip: Use campaigns and duplicate on all platforms so that if algorithm changes were to happen by one platform’s “owner”, it isn’t going to affect you.


We now uncover the social media marketing mistakes that are often used by many businesses in their online campaigns and how to avoid making the same mistakes.

Attempting social media marketing without any goals
When you engage in social media marketing, you must know why you are online and what outcome you want to achieve for your business.

For example, if you have a new company that is all about cool, unique clothes and you want to grow visibility with followers and drive traffic to your website for sales; then your objective is to engage in social media posts that will make an impact for your ideal audience.

Take into account:

  • images used to grab attention,
  • the wording used to entice people, and
  • the call-to-action (CTA) you embed.

Tip: Often, especially when you are starting out in business or initiating a new social media strategy, it is trial-and-error. Use your analytics, it’s a powerful tool!

Learn more about Measuring Social Media Success.

Acknowledge your audience when they engage with you
Building your business and gaining trust in your audience means you need to be present on your social media accounts and engage with them.

Ensure your audience or customers feel that they are important to you by participating in social media discussions and other initiatives to keep them engaged and remain at the top of their mind.

For example, a person makes a positive comment about your cool clothing on the back of your engaging (targeted) post. Ensure you acknowledge their comment and respond to it.

Tip: Always stay true to your business’ tone of voice and keep that tone of voice consistent in all that you do from emails to social media posts to responding to comments/enquiries.

Keep personal and business separate when mingling in your social media accounts
When creating your personal profile and business page accounts on social media platforms, always bear in mind who is projecting and responding to each account and be consistent!

For instance, your business page will always post, comment and respond as your business named account. You would not post as your business and comment or respond as yourself (personally).

An exception to this rule is for coaches, and others, whose personal name is their business name/brand. Though you’d still have a separate personal Facebook account and a separate professional business page.

Always be consistent in delivering the “right” information
Posting relevant engaging content is one of the most powerful tools to drive people to your blog or website.

You must provide relevant content that is highly informative.

Your blog can also be used to address some people’s own enquiries. You can use that content to create a social media post (then address in a video to drive higher engagement) and then highlight in an email to your subscribers.  

Be consistent with providing relevant content on your social media platforms, in your blogs and your newsletters.

You must not stop searching for ways to provide your followers with informative content and use this strategy to draw more people to your business.

Tip: Know your ideal audience’s pain points and “speak” to them.

Social media strategies are our business and it is our passion to work with business owners to ensure they are being seen and achieving their goals – in the most cost-effective and timely way.

Learn more with our 5 Best Marketing Tips You Will Read.

Discover more about how Hayley Jane Marketing & Design can be your partner in business growth by contacting me directly.

What the Facebook News Feed Changes will Mean For Your Business

What the Facebook News Feed Changes will Mean For Your Business

If you recently saw or heard about, Mark Zuckerberg’s announcement that family and friend’s posts will be prioritised in the Facebook news feed, you may have either;

  1. Entered panic mode! or
  2. Don’t care

We’re here to tell you not to panic, but also don’t do anything either!

It’s important to know that your business’ Facebook posts can still gain traction, BUT you will need to be thoughtful about what you post. This will mean you will need to:

  • Be consistent with your postings with a social media posting plan
  • Vary the content in your Facebook posts

When varying the content for your Facebook posts, we recommend you use:

  • Images. These could be of you at your desk, your team, at an event etc.
  • Videos. These could be educational, instructional, demonstrational, awareness.
  • Competitions that involve an action from the audience and liking and sharing.
  • Ask for opinions, people always like to have their say.
  • Provide variety, with a mix of business related and authentic social related posts
  • Tag your co-workers, or have them share your business Facebook posts to gain greater audience exposure.

If you follow the above, you will most likely remain relevant and therefore show in people’s Facebook news feed. However, you’re still competing against many others for a place in your follower’s news feed and that is never going to change! Only consistent posting and engaging content will help with that.

On another note, the news feed algorithm changes will NOT affect paid Facebook Ads.

This means that you can promote your business (products and/or services) with Facebook Ads to gain awareness and followers of your content. If Social Media is where your clients are, you will need to have a social media advertising budget to ensure you are visible.

Are there other ways you can engage your targeted audience?

Yes, of course, there are!

Instagram has seen a rise in sign-ups since Facebook’s announcement.

The good news about Instagram, (a consistent and growing platform) is that a really nice image with relatable, engaging content will quickly get you likes and followers. Add the right hashtags, so you can also be easily found. You can search relevant hashtags on Instagram or online.

When you’re competing against millions of other businesses on these social channels – we’re all in the same boat. They’re not exclusive – hence the increase in targeted Facebook Ads to really get in front of users who are most likely to engage with your offering.

We recommend that when you review your social media marketing plan, that you do your research. If your business is a professional service (not a product based business), it can take longer to get results from social media. It’s harder to “sell” services than to sell products. But if you persevere with a good education strategy, and an offer, you can get some great results.

If 2018 is the year you would like to reach more customers on social media – Hayley Jane Marketing can help you do that. We create effective:

  1. Social media marketing plans.
  2. Engaging images and content for your posts.
  3. Facebook/Instagram Ads.

Contact us at 1800 429 539. We are experts in social media, have a variety of social media content and advertising packages and have strategies to drive business to you.

6 Steps To Measure Your Social Media Success

6 Steps To Measure Your Social Media Success

The ability to measure social media success is very important as social media is one of the most effective key platforms businesses measure to determine their success.

If you are a business owner who posts to social media, i.e. Facebook, Instagram, Twitter, Pinterest, LinkedIn etc., because everyone else is doing it – you are missing real opportunities to build your audience, connect with them and grow your business. Here are 6 Steps to measure Social Media success:

Step 1 – Identify your goals.

Right from the start, you need a goal. A goal on why you are visible on each social media platform and what outcomes you expect. We recommend you have realistic, clear and systematic goals to achieve your outcomes. Just like in real life, planning a step by step process and targeting short-term goals to reach longer goals are important to achieve success in social media marketing.

Step 2 – Be familiar with analytic tools.

Analytics can help you measure the success of your marketing endeavours so that you can engage with your audience at optimal times and also to help you self-check if your messaging is aligned to your purpose.

Just as you can apply analytic tools for your website, you also have analytic tools at your fingertips when it comes to your social media accounts. These tools will assist you in the analysis of your audience, your postings and the engagement you get from them.

Analytics can help you understand your audience and whether or not you are sending the “right” messages to your target audience.

Analytics will inform you as to:

  • whether your visitor/follower is male/female,
  • their age range,
  • number of likes/followers,
  • number of unfollows,
  • the optimal times your audience is online, and the days of the week.

All of the above data will help you to set a realistic and targeted social media strategy.

Step 3 – Be familiar with ROI (Return on Investment).

This measure evaluates the efficiency of your investment; more so with Facebook. For example, if you run Facebook Ads, you are able to determine from reporting as to the number of:

  • likes,
  • comments,
  • shares,
  • clicks, and
  • cost per click/engagement,

your post has received. This will enable you to determine whether or not your post has hit the mark and whether or not you have reached your targeted audience.

You should consider the goals for each of your campaigns in social marketing and whether or not it is to drive traffic to your website. A carefully crafted campaign can help you increase your number of subscribers, followers and fans.

Step 4 – Create a strategic plan.

Creating strategies for your social media is not as daunting as it may appear, it’s a matter of knowing your business, your reason for ‘why’, who your ‘avatar’ is and ensuring that all your messaging speaks to that avatar. We recommend you name that avatar and whenever you are setting a plan in place, you ensure that you always “speak” to that person.

Step 5 – Interact with your audience.

It’s important that your finger on the pulse and respond to any comments or messages you may receive. Being able to do so, and in a timely manner, means that you are engaging with your audience and building rapport – which is very important!

Step 6 – Appoint a Social Media Manager

If you are unable to do so – because you are not skilled, or you just don’t have the time – you can always appoint an experienced Social Media Manager to manage your social media. Engaging with a Manager means that you will get more value for your money as they will work with you on your goals and manage your accounts; as well as providing analytical data to help determine future social media strategies.

Taking each of these steps into account when setting up with your social media platforms and content, means that you can achieve realistic engagement. Ensure you keep the content interesting and varied to hold their attention.

Bonus tip: you don’t need to be on every platform! For example, if you are a services business – it may not be viable to be on Instagram. If you are product based, Instagram and Pinterest may be your ideal platforms. Make sure you research and be on the platforms you need to be on for better engagement, than spend time on social media platforms that not ideal for your business.

If you’d like to discuss social media and how it can be of a significant benefit to your business, contact me on 1800 429 539.

Social Media and Successful Internet Marketing Campaigns

Social Media and Successful Internet Marketing Campaigns

Internet marketing, also known as Online Marketing, is quite broad and covers quite a few things. It covers items such as brand promotion, sales, and traffic through email marketing and social media activities. There are so many ways that a business can promote their services online for more traffic, leads, customers and sales. This article provides you with some tips that can help you with your social media activities.

Talk directly to your customers

If your website talks about you and your business, your “viewer” is likely to lose interest quickly and move on. Make sure your website speaks to the customer as if they were standing in front of you. Know their pain points and outline benefits of your services or product. Let them know it can help them, and you are more likely to increase your sales.

Offer coupon codes and discounts sparingly

If you are constantly having a sale, people will become apathetic about it. You want to offer enough discounts that people are attracted, but not so often that they expect it. It’s a fine line that can mean a great deal to the success of your business.

Make sure your content is interesting and unique

People constantly want to see something they haven’t seen yet, and providing that is a great way to increase your marketing. If your audience is expecting to learn something, you should be more than willing to teach. Otherwise, your fans may find somewhere else.

Sharing your knowledge of online marketing with people does not hurt you in the slightest. In fact, it will only boost your profile if you’re willing to provide other newbies with some tips and advice to help them succeed in their campaigns. You won’t want to draw up the entire blueprint, but you can provide some basics.

There is nothing wrong with asking users if they would put a review on your Facebook page, your website or another platform. Your website should allow you the option to set things processes up so that users will get a message after they make an online purchase that would thank them for their business and ask them to write about their experiences online.

Use videos to gain a greater influence online

Promoting your business through videos is becoming very popular, as it is a more engaging method of getting in front of your audience and getting your message across.

Make sure when promoting yourself on social media, that you use relevant hashtags for Facebook and Instagram – for discoverability and where possible, use meta tags that will be picked up by discoverable by search engines like Google.

Again, online marketing is a very broad subject that covers a range of platforms for promoting your business, and a lot of knowledge to ensure that you are getting in front of your audience and new customers.

One thing to remember is to always be true to yourself!

If you have any questions about online marketing activities and how your business can benefit from engaging with social media, you can book a call with Hayley of Hayley Jane Marketing & Design on 1800 429 539 or schedule a time using this link.

Oran Park Digital Marketing Workshop

Oran Park Digital Marketing Workshop

Identifying a need for Digital Marketing Training in Oran Park

A few months ago I travelled to Sydney to attend a Digital Marketing Workshop. I was surprised by how many business owners attended and were keen to learn how to do Digital Marketing for their own businesses. This got me thinking about the businesses that I network with and how useful it would be to run a workshop for Digital Marketing Oran Park. Many of the business owners in Oran Park, Camden, Narellan and Campbelltown were in the same boat as the city workshop. However, I knew there was no way these business owners would travel to Sydney and attend a workshop on Digital Marketing. My brain got to work thinking and planning on how I could bring this knowledge to the local business owners.

The Beginning of the Digital Marketing Oran Park Workshop

This was the beginning of The Digital Marketing Oran Park Workshop. When I was planning the workshop I thought really hard about the questions my clients asked me and the problems they had. The goal of the workshop was to solve some of these problems and answer some of their questions. As a marketer, I can do the Digital Marketing work for them – but many of the businesses in my network, are small businesses or start ups on a small budget. In order to solve their problems, I needed to provide solutions on a tight budget. I chose subjects that would give the attendees a foundation to be able to perform their own DIY Digital Marketing.

This was the plan;

1. Educate attendees on what Digital Marketing tools can benefit their business,

2. Inform them on how they work and,

3. Show them how they can do some of their own Digital Marketing

Following this plan would allow business owners to make a start on their own Digital Marketing and keep within a tight budget.

Understanding Branding

I wanted to give business owners a broad understanding of the essentials of Marketing. Therefore, I thought it best to start from the beginning, which is Branding. Knowing your business message and communicating this with a brand is essential for successful marketing.

To help understand branding we covered;

  • The foundations of branding and staying true to their brand,
  • What is a brand exactly and,
  • How branding impacts your marketing.

The presenter on this topic was Elisha from Evoke Visual Creations. The group exercises and checklists identified many gaps in the branding of the attendees. Many had not even thought about it the message their current branding was communicating.

The topic was very well received and many of the attendees found at least one way of improving their brand.

SEO or Search Engine Optimisation

For the next topic, I wanted to educate businesses on SEO. The acronym is used a lot these days – but I knew many did not know what it meant or how it worked. I also knew that many business owners were being approached by SEO companies to sign them up to SEO plans. My goal here was to teach businesses;

My goal here was to teach businesses;

  1. What is SEO?
  2. How does SEO work?
  3. What do the SEO companies charge for? and what are they actually doing?

Matt from MRK Developments presented this topic. He is an experienced Web Developer and SEO specialist. His extensive experience in presenting for the Australia Post National Digital Literacy program and would be a great asset to the event.

On the day his presentation was amazing and he turned what is normally a dry and boring topic, into an entertaining and comical lesson. I was even taking notes myself, on the latest tools from Google and have since implemented some of the DIY SEO techniques he taught during the event. The presentation also cleared up some of the misconceptions around SEO.

Facebook Advertising

For the final topic, I was to present. I wanted to teach businesses how to utilise the Facebook advertising platform to market their own business.

When it comes to Facebook advertising there are a few home truths that need to be addressed first, including giving small businesses realistic expectations. Social Media Marketing is a valuable form of Digital Marketing and definitely needs to be considered as part of the overall strategy. It is fantastic for branding and generating interest, but you need to ensure you have a good content strategy to see great results.

In this topic we addressed;

  1. How to choose engaging content,
  2. What results to expect from Social Media Marketing,
  3. How to use the Facebook Adverts Manager platform,
  4. A demonstration on setting up advertising campaigns and
  5. Assessing reports.

With Facebook being so popular at the moment, I received plenty of questions. There was definitely a lot to learn. But most people seemed really pumped and could not wait to get back to business and start implementing what they had learned.

Thanks to everyone who attended the workshop. We appreciated the fantastic feedback we received and can’t wait for the next one.

Due to the popularity of this workshop, Hayley Jane Marketing, Evoke Visual Creations and MRK Developments are running another workshop.

The  Workshop is scheduled for:

Wednesday 27th September,  9.30am – 12.30pm

Oran Park Smart Work Hub, Oran Park Podium

The Digital Marketing Oran Park Workshop is a must for any Small Business Owner who would like to learn how to market their business online.

Save 50% on Early Bird tickets if you purchase before the 20th September 2017.

Click the button below to secure your tickets

Our Contacts

Call now to contact Hayley Jane Marketing to discuss a tailored marketing strategy to suit your business.

1800 429 539

hayley@hayleyjanemarketing.com

Oran Park Smart Work Hub

Level 2 Oran Park Podium 351, Oran Park Dr, Oran Park NSW 2570