Facebook Marketing for Business
With 60% of Australians on Facebook every night and 40% of U.S Businesses already using Facebook as part of their marketing plan – its time your business started utilising the free and paid tools on Facebook. If you are wanting to take your Facebook Marketing Strategy to the next level Hayley Jane Marketing can help.
Why is Facebook different to other forms of Advertising?
Compared with traditional forms of advertising such as the Newspaper, Radio or television, Facebook is much more affordable, flexible and specific.Facebook advertising uses the Facebook algorithm and the Facebook pixel to highly target specific groups of people with your advertising message. There are many different objectives available to choose for your advertising from broadly advertising a brand message to pushing leads through a marketing funnel towards a sale. Some of the tools are simple to use, however, the further involved with Facebook you become and the more time and money you spend, the more important it becomes to engage a professional to do the work for you.
Why choose Hayley Jane Marketing?
Hayley Jane Marketing has 3 1/2 years experience using Facebook to Market professional services and has obtained her Facebook Blueprint certification in Facebook Advertising, Advertising with Reach Objective, Split Testing and Pixel Implementation. To ensure Hayley Jane Marketing keeps up to date with the constantly changing platform, we are part of the Eight Loop Social Facebook Mastermind Group, Facebook Ad Hacks Group and Facebook Ads that convert group.
How does the pricing work for Facebook?
You will be quoted two separate prices for advertising on Facebook.
1. Is the cost to Facebook – this is billed through your personal advertising account.
2. Is the cost of the agency (being Hayley Jane Marketing) – this is billed separately via an invoice.
For most advertising strategies it is best to start off small with your budget, figure out what is working and then increase the budget once the testing has been refined. Facebook ads are continuously editable, so if something is not working we can tweak and change the ad to get better results. It may take a couple of months to get your target audience and message to the optimum level.